Practical notes on web design, performance, SEO, PPC and digital marketing.
Guest blogging has been part of the SEO toolkit for well over a decade. At various points it has been praised as one of the best ways to build authority and backlinks, while at other times it has been declared dead altogether.
One of the most common questions asked on our SEO training courses is, "How does Google find and index a brand-new website"
If you're new to search engine optimisation, one of the best places to start is Google's own SEO Starter Guide. Produced by Google Search Central, this free resource explains the fundamental principles of SEO and provides practical advice on how to make websites more accessible and understandable to search engines.
Marketing has changed dramatically over the last decade. Today's marketers are expected to work across websites, social media, email, search engines, video platforms, analytics tools and increasingly artificial intelligence. As a result, the apprenticeship standards used to train the next generation of marketers have evolved too.
One of the most useful documents available to SEO professionals is Google's Search Quality Evaluator Guidelines, sometimes referred to as the Search Quality Rater Guidelines.
One of the most important concepts in modern SEO is Google's E-E-A-T framework. E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, and it plays a significant role in how Google evaluates the quality and credibility of content.
One of the most common questions raised on our SEO training courses is whether Google penalises AI-generated content. With tools such as ChatGPT, Gemini and Claude becoming increasingly popular, many businesses are now using artificial intelligence to help create website content, blog posts, product descriptions and marketing materials.
When Google introduced Core Web Vitals, many website owners rushed to improve page speed scores and fix technical issues. A few years later, some marketers are asking whether Core Web Vitals still matter. The answer is yes – but perhaps not in the way many people expect.
The search landscape is undergoing one of the biggest transformations since the introduction of Google itself. Google's AI Overviews, formerly known as the Search Generative Experience (SGE), are changing how users interact with search results and how businesses approach SEO.