Try our SEO Web Spider — a new professional SEO crawler for up to 1-million URLs, completely free for life.
London Web Factory

SEO Articles

Practical notes on SEO.

Site Optimisation: What You Will Learn and Why It Matters

Optimising individual pages is important, but those pages also need to form part of a logical, well-organised website. Site optimisation is about deciding what content your website needs, where it should sit and how individual pages should be connected. On our SEO training course, you will learn how to plan effective website structures that help users, search engines and AI systems understand your content and the relationships between different pages.

Learn more

SEO & AI Basics: What You Will Learn and Why It Matters

Search Engine Optimisation has changed considerably in recent years. Traditional search engines such as Google remain hugely important, but websites now also need to be understood by AI systems and Large Language Models (LLMs). This module provides the foundations for everything that follows. You will learn how search engines and LLMs discover, process and understand web content, what influences visibility and rankings, and how these principles come together to form a modern SEO strategy.

Learn more

Page Optimisation: What You Will Learn and Why It Matters

Page optimisation is a fundamental part of SEO. It involves optimising individual web pages so that search engines, AI systems and users can clearly understand their purpose and content. On our SEO training course, you'll learn how to optimise page titles, headings, content, images and internal links — and, most importantly, understand why each element matters.

Learn more

SEO Basics: A Beginner's Guide to SEO

Modern SEO is about understanding how search engines and AI systems discover, interpret and select information. This guide explains the foundations of SEO, from crawling, indexing and ranking to search intent, content, technical SEO and LLM visibility, providing a practical introduction to how websites gain visibility in modern search.

Learn more

Page Optimisation for SEO

Page optimisation helps search engines, AI systems and users understand the purpose and relevance of individual pages. By optimising titles, headings, content, links, images and technical signals, you can make pages easier to interpret, improve their visibility for relevant searches and create a clearer experience for visitors.

Learn more

Content Structuring for SEO

Good SEO isn't just about optimising individual pages. How those pages are organised and connected helps users navigate your website and search engines understand its content. A well-planned structure groups related topics, establishes relationships between pages and gives important content the prominence it deserves.

Learn more

What Makes a Website Authoritative?

Website authority is built through a combination of reputation, expertise, trustworthy content, quality backlinks and wider recognition across the web. Learn the signals search engines can use to assess credibility and why establishing genuine authority within your industry or subject area can improve organic visibility and support long-term SEO performance.

Learn more

WordPress SEO: How Should You Optimise Your Blog Page?

Should you optimise your WordPress blog page for SEO? While the blog page plays an important role in helping visitors discover content, most search traffic is usually driven by individual articles. Learn how to structure and optimise your blog page to improve usability, indexing and search performance in 2026.

Learn more

Understanding E-E-A-T in 2026

What is E-E-A-T and why does it matter for SEO in 2026? Learn how Experience, Expertise, Authoritativeness and Trustworthiness influence search visibility and AI-generated answers.

Learn more