London Web Factory

SEO Articles

Practical notes on SEO.

Should I Respond to Customer Reviews?

Online reviews can have a significant impact on how potential customers perceive your business. While it can be tempting to ignore negative comments, responding professionally and courteously can often make a much stronger impression than the review itself.

Learn more

Does Google Use Social Media Likes as a Ranking Signal?

Social media platforms such as Facebook, Instagram, LinkedIn and X (formerly Twitter) play an important role in modern digital marketing. Businesses often invest significant time and effort building audiences and encouraging likes, shares and engagement. But does this activity have any direct impact on where a website appears in Google's search results?

Learn more