Practical notes on SEO.
Do breadcrumbs still matter for SEO? Learn how breadcrumb navigation helps users, supports internal linking, improves website structure and assists search engines in understanding your content hierarchy in 2026.
Traditional SEO focused on keywords and rankings. Modern search engines and AI systems increasingly evaluate entities, topics and authority. Learn how SEO is evolving and why the fundamentals still matter.
Do AI systems such as ChatGPT, Perplexity and Claude crawl websites and build their own indexes? Learn how modern LLMs discover, retrieve and use content, and what it means for SEO and AI visibility.
Discover how search has evolved from keywords to entities and topics, and learn how to create content that performs better in Google and AI-powered search.
Learn what search intent is, why it matters for SEO and AI search, and how to create content that satisfies users while improving your rankings.
Many marketers are talking about AEO (Answer Engine Optimisation), but is it really different from SEO? Discover why the same principles of quality content, website structure and authority still underpin success in both search engines and AI systems.
Learn what Topic Clusters and Content Hubs are, how they differ from traditional SEO silos and why they remain important for building topical authority and improving SEO performance in 2026.
Does every keyword phrase need its own page? Modern search engines understand topics and intent far better than they once did. Learn when a single page can rank for multiple searches and when dedicated pages are still the best SEO strategy.
Are you paying your SEO consultant to do nothing? Modern SEO often works behind the scenes, making it difficult to see the value being delivered. Learn what SEO professionals should actually be doing in 2026 and how to measure whether your investment is paying off.