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SEO Articles

Practical notes on SEO.

An Introduction to Google's SEO Starter Guide

If you're new to search engine optimisation, one of the best places to start is Google's own SEO Starter Guide. Produced by Google Search Central, this free resource explains the fundamental principles of SEO and provides practical advice on how to make websites more accessible and understandable to search engines.

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The Apprenticeship Standard for Digital Marketing in 2026

Marketing has changed dramatically over the last decade. Today's marketers are expected to work across websites, social media, email, search engines, video platforms, analytics tools and increasingly artificial intelligence. As a result, the apprenticeship standards used to train the next generation of marketers have evolved too.

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Understanding Google's E-E-A-T Guidelines

One of the most important concepts in modern SEO is Google's E-E-A-T framework. E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, and it plays a significant role in how Google evaluates the quality and credibility of content.

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Does Google Use AI Content?

One of the most common questions raised on our SEO training courses is whether Google penalises AI-generated content. With tools such as ChatGPT, Gemini and Claude becoming increasingly popular, many businesses are now using artificial intelligence to help create website content, blog posts, product descriptions and marketing materials.

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Why Core Web Vitals Still Matter in 2026

When Google introduced Core Web Vitals, many website owners rushed to improve page speed scores and fix technical issues. A few years later, some marketers are asking whether Core Web Vitals still matter. The answer is yes – but perhaps not in the way many people expect.

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How AI Overviews Are Changing SEO

The search landscape is undergoing one of the biggest transformations since the introduction of Google itself. Google's AI Overviews, formerly known as the Search Generative Experience (SGE), are changing how users interact with search results and how businesses approach SEO.

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Guidance on Nofollow Links

For years, SEO professionals spent countless hours debating the value of nofollow links. At one time, the rule seemed simple: if a link was marked as "nofollow", Google would ignore it for ranking purposes. However, Google's position has evolved, and many website owners are still working with outdated information.

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What is the Google Dance?

The term "Google Dance" was originally used to describe ranking fluctuations caused by Google's monthly index updates. While those large-scale updates are now a thing of the past, the phrase is still sometimes used to describe the ranking volatility often seen with new pages and websites.

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